Income Idea Inc

Welcome to the lesson on designing lead magnets that stand out.

As experienced digital creators, you understand the importance of lead magnets in generating leads for your business.

However, creating a lead magnet that stands out from the competition can be a challenging task.

That's why in this video, we will be discussing 10 case studies of lead magnets that generated thousands of leads.

We will provide in-depth, step-by-step instructions on how to design a stand-out lead magnet that will help you attract more leads and grow your business.

Before we dive into the case studies, let's first define what a “lead magnet” is.

A lead magnet is a free resource that you offer to your website visitors in exchange for their contact information, such as their email address.

The purpose of a lead magnet is to attract potential customers and build your email list.

Now, let's discuss the 10 case studies of lead magnets that generated thousands of leads.

Offering a free trial of your product or service is an excellent lead magnet.

A free trial allows potential customers to try out your product or service before committing to a purchase.

This lead magnet is especially effective for software companies.

DIFFICULTY LEVEL

STARTUP COST

INCOME POTENTIAL

TIME REQUIRED/DAY

DIFFICULTY LEVEL

STARTUP COST

INCOME POTENTIAL

TIME REQUIRED/DAY

STARTUP COST

TIME REQUIRED/DAY

As someone who loves to serve others, this step will probably seem like a no-brainer. However, it's still important to point out that even if you’re freelancing “on the side”–your clients still deserve the best of you and what you have to offer.

I’m not talking about completing the client’s project on time and to their specifications; that’s a given in the freelance world. If you commit to a job, you deliver. Outside of the work being done, your clients will want to feel special, like they are seen and not just another client on your roster.

No one wants to feel like a number and the more you can make this experience more personable, the more likely your clients will keep hiring you and telling their friends about how great you are!

Think about your own experiences. Have you ever ordered something online only to question if the order was received because you never received any communication from the merchant? Or have you ever been in a shop where you’ve gotten into a nice conversation with the shop owner? Each of these scenarios will leave you with a different feeling.

Chances are you’ll go back to the friendly shop owner rather than order from the invisible online retailer. Give your own clients the same pleasant experience and they will likely show their loyalty.

That said, put processes in place to make sure your clients feel taken care of. Again, instead of ‘winging it’, map out your client process from inquiry to testimonial. What’s the first step in your process, then the next, then the next? Write it all down.

You might have to guess when you first do this and update as you start to work with more clients.

Once you’ve mapped everything out, you’ll want to dive deeper into each piece of the process. For example, you’ll want to have an onboarding process for new clients which might look something like this:

Once you have the client on board, you’ll want to think about how to manage their project in the most efficient and wow-worthy way:

Also, don’t be afraid to ask questions, especially if the scope of the project seems different from what you originally discussed.Also think about how you can be proactive during the working process.

Ideal Income Investigating can give you a rush of freedom and adrenaline simply knowing that you’re working for yourself. But that also means that YOU are in charge of scouting out those first clients.

Steady, consistent networking is the way to find those first ideal clients; then you can continue this plan for years to come to keep new prospects coming.

‘Winging it’ is NOT an option. If you want to earn a full time living doing freelance work, you need a plan in place. If you don’t have a plan, you’ll lose momentum and bemoan the fact that you don’t have any clients and then you’ll consider giving up.

Trust me, I’ve been there, and you want a plan!

You’re trying to attract prospects TO you with these messages. Social media is just one example of an inbound marketing tool.

Let’s discuss two simple marketing plans: Inbound and outbound.

Inbound marketing entails you putting out marketing messages into the world that leads IN to your business. You’re trying to attract prospects TO you with these messages.

Social media is just one example of an inbound marketing tool.

Outbound marketing is when you reach OUT to prospects via email pitches, phone calls or Direct Messages. Most clients will come from outbound marketing at first as you spread the word that you’re in business.

You’ll reach them via strategies like cold emailing and pitching, telling friends and family, and asking others for referrals.

Remember, no one will know you’re in business unless you tell them!

Another outbound marketing strategy is simply connecting with others and networking. Networking – whether at an in-person event or online – is not meant to be a sales pitch.

Networking is simply an opportunity to meet new people and have conversations about both of your businesses.

Don’t be afraid to ask questions; it shows an interest in what they do and then you can make an educated decision about if they fall into your ideal client category.

Now that you know what problems you can solve, it’s time to identify the specific ways you can UNIQUELY solve these problems for your ideal clients. Again–this should be something that's super EASY, EFFORTLESS and FUN for you to deliver.

Here are a few questions to ask yourself to figure out what that service might look like:

Once you know what you want to provide, you’ll need to get clear on WHO you want to provide it for.

As I mentioned earlier, you want to pick a niche (aka market) that has a need for your services. It’s impossible to appeal to everyone so don’t try. It’s a common mistake that beginners make but trust me when I say you’ll save yourself a LOT of time and energy if you give your target market some thought NOW, before you get started.

Your target market is the group of people who has a need for your services and are willing to pay for them. Inside that target market is your ideal client, that person who values what you’re offering, has the ability to pay for your services, and who is a joy to work with. They let you do your thing without micromanaging.

They trust your expertise and sing your praises for jobs done well.

That’s not to say your ideal client won’t ask questions to gain a better understanding of what you’re doing and there are some niches where client input is imperative for you to complete the project, but ultimately your ideal client won’t give you grief (unless it’s deserved).

For example: You’re a web designer who decides to primarily serve health coaches because health and design are both passions AND you’re very much interested in health coaching as well.

Once you’ve nailed down your client, it’s time to nail down your niche or specialization. This is the same idea we just spoke about in niching down your ideal client. When it comes to your services, you need a niche or a specialty because you can’t possibly know EVERYTHING a client would want. Even if you have the intelligence to learn many things, would you really be an expert at all of them?

Choosing a particular niche (i.e., a web designer who only works with health coaches) immediately eliminates a lot of competition. It also shows your ideal client you understand the unique nuances of their business which can be a hot selling point.

Not sure what niche to choose? Think about: What do you most love to do/deliver? For example, if you’re a web designer who LOVES creating logos, you can niche that way down and provide ONLY logos (or logos are your main offer and then you offer other graphic services to past logo clients).

Before you ‘open your online doors’ for business, let’s strategize a bit about what types of services to offer and the niche to which you’ll market these services.

Instead of wasting your time just putting up random social media posts and telling your neighbors about your new freelance business, we need to find that sweet spot.

The “sweet spot” is where your natural gifts and passions overlap with problems others have and are willing to pay for a solution.

Think of a common Venn diagram. One the left are your skills, on the right are your clients’ needs, and in the middle where they overlap is your Sweet Spot.

Some people new to the online world have a difficult time wrapping their heads around the idea of ‘niching down’. They want everyone to hire them and have a hard time saying no.

The idea of defining your niche and NOT appealing to everyone is that you can’t possibly make EVERYONE happy. You have special skills and talents that are best suited for a certain type of market. When that ideal market knows what you do and how you can solve their problems, they will welcome you with open arms!

On the other hand, if you try appealing to anyone and everyone, you’ll only have people ignoring your message because they don’t need what you are providing.

There are SO many ways to serve and create a profitable business with the passion and skills you have RIGHT NOW.

Plus, you’ll make valuable connections as you start networking with other business professionals you meet along the way. These connections might turn into new clients or they might refer you to someone they know in need of your services.

Treat these connections like gold!

No matter what skills you decide to monetize for your freelance gig, it should feel like an effortless next step. Your freelance “career” should tie into or feed your passion.

Freelancing tends to get a bad rap from those who are used to going to an office every day and receiving a steady paycheck.

But sometimes a freelance, services-based business is the perfect way to transform your passion for service (and your natural skills) into an actual profit. Freelancing is also the easiest way to get started with an online business because upfront startup costs are limited.

Is freelancing for everyone? No.

There’s a certain level of security knowing you have a job and a steady monthly income that you can count on as opposed to a freelancer who can lose a client unexpectedly, thus losing income for that month.

Freelancers also have to market themselves while staying current on their work deadlines whereas bigger companies often have marketing and sales departments who are always on the lookout for new clients.

But if you love helping people and find yourself helping others naturally in your everyday life and you’re not quite sure which “big companies” can use your skills, then you CAN – and SHOULD – get paid for your skills and passions as a freelancer.

The key to deciding whether a freelance services-based business is for you is in choosing services that you know the public needs and is willing to pay for while also loving what you do.

Choosing a service simply because it’s popular won’t bring you joy if you don’t like what you’re doing every day.

That dislike will lead to procrastination about completing your client work and hesitation about promoting yourself to get new clients. Neither of these put you on the path to creating a profitable business.

Whatever services you offer should feel easy and effortless. You’ll wonder, “Why haven’t I been charging for this all along?” or “Why didn’t I start doing this sooner?” Do you have a way with words and are always finding the typos in online articles? Consider offering proofreading/editing services to online businesses.

If you love everything to do with social media, consider offering strategy sessions so business owners know how to use the different platforms. The possibilities are really endless once to narrow down the things you love doing.

Freelancing allows you to “try out” an online business in an area you’re already heavily skilled in and either turn into a full-time freelance career or translate the skills you learn into another arena (like coaching, etc.) No matter your educational background, you can be a freelancer if you have superb skills. Certainly, you’ve heard the story of how Bill Gates dropped out of Harvard to start Microsoft.

But if you want an inspiring freelance story, copywriter Alexandra Fasulo told Entrepreneur Magazine that after 3 years of freelancing on Fiverr, she crossed the $300k threshold!

Of course, the earning potential for freelancing highly depends on your skill level; if there’s demand for your skills; and your pricing structure. But freelancing will help you develop the skills you need to run an online business in any niche–while also doing something super simple and low stakes for you.

Welcome to today’s session of “How to Turn Your Passion for Service into a Profitable Income Idea”.

Today we’re going to explore how to decide if you’re cut out to be a creator and service provider, how to decide what types of services to offer, and how to find those magical ideal clients who are excited to pay for your services, plus a whole lot more!

But before we get started, here’s a little about me…

It’s tough to be excited about a job where you’re micromanaged, or you don’t find the work enjoyable or uplifting.

Today we’re exploring the idea of becoming a creator – where you get to work for yourself with the clients that you WANT to help doing the tasks that you LOVE.

Sounds great, doesn’t it?

The beauty of freelancing is you can work it as a side hustle while still working full time. If you have nights and/or weekends off, use that time wisely to market your freelance business and find those first clients. Stay at home moms can work their freelance business around the kids’ nap or school schedules. Being a creator allows you to earn a nice part-time income with the possibility of turning that into full-time in the future.

Being a creator also gives you the chance to test the waters before jumping in feet first. And it doesn’t require much start up money as compared to a physical storefront or other business model that requires you to carry inventory. If you have a computer and stable internet connection, you can start an online career as a creator.

I’m not going to sugar coat it, though; there are plenty of challenges with freelancing, especially if you have kids at home who need your attention.

But where there’s a will, there’s a way. You’re taking that important first step just by being here on this webinar to learn more! By the end of this hour, you’ll know if being a creator is something you want to pursue further.

We have a LOT to get through in this short amount of time, so let’s get started!

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Exploring your talents, even those that you’ve forgotten or are hidden, helps you find your purpose in life. We all have talents we use every day. These talents are usually so easy for us to use, we don’t even think about having them.

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